About
Welcome to the personal archive of Zucheng (Raylan) Zhou.
This archive brings together my work, practices, creative projects, and the subjects I continue to explore.
My professional practice primarily sits at the intersection of brands, consumers, growth, and experience. Across TikTok LIVE, Dior, Amazon, Godiva, and Philips, my work has spanned campaign strategy, CRM, consumer insights, content, and experience design.
Alongside this practice, I continue to explore questions of perception, aesthetics, and human and social experience through drawing, design, and interactive work. In 2022, I served as curator and artist for Cocoon, an interactive art and design exhibition in Shanghai, where I developed the exhibition concept, spatial environment, and interactive experience. The exhibition used VR to explore visions of future driving, while physical interactive installations examined the growth and metaphor of culture.
This archive holds both reason and systems, as well as emotion and moments that move us. It will continue to evolve…
Creative & design
Adobe Creative Suite, Figma, Maya, Blender, TouchDesigner, interaction design, user experience design, digital media design
Data & tools
Python, R, SPSS, Salesforce, Qualtrics
Languages
Mandarin (native), English (fluent; IELTS 7.5), French (A2), Cantonese (basic)
Interests & music
Gym, tennis, swimming, illustration and singing. Top 10 Singer at Tongji University; lead singer of Kunming Sakura Chorus; Imperial College London a cappella vocal ensemble.