Experience

June 2026–Present

London, UK

TikTok LIVE

Owned end-to-end execution of 100+ TikTok LIVE campaigns reaching 20,000+ creators across multiple tiers in the Netherlands market, translating regional strategies into localized mechanics, incentives and launch plans.
Designed lifecycle CRM journeys across push, in-app notice and creator education assets, segmented by campaign stage and creator tier, lifting participation by 21.4%.
Built and ran LIVE KPI/ROI dashboards tracking participation, revenue and incrementality; post-campaign readouts drove mechanic and reward changes adopted in subsequent cycles.
Collaborated with regional campaign, local market, AM/CM and creative teams on campaign briefs, localization, creator scripts and go-to-market assets to ensure timely campaign delivery.

Oct 2024–Jan 2025

Shanghai, China

Analyzed competitor data including product pricing, seasonal campaign strategies and customer demographics; produced detailed marketing insights and competitor analysis reports to inform strategic decisions.
Planned and executed events for Dior Women and Leather Goods, including holiday celebrations and VIC Salon, driving a 42% average store sales increase and converting 35 Top Tier Clients through targeted engagement.

Jan 2024–May 2024

Shanghai, China

Used Salesforce and Qualtrics to clean, collect and analyze 200+ customer lead forms weekly; assisted the sales team in aligning with customer needs, contributing to 1,500 user conversions and a 23% increase in satisfaction.
Managed price cards and feedback questionnaires, adjusted pricing based on feedback, and collaborated with Tencent to complete annual audit certification for 5 accounts.
Developed global brand guidelines, reviewed copy, managed design and planned social media content.

Feb 2023–Jun 2023

Shanghai, China

Established relationships with media, celebrities, KOLs and magazines, authored and organized PR materials, and supported omnichannel content operations.
Supported cross-industry IP collaborations with partners including Sanrio, using consumer profiling and audience research to inform partnership strategy and campaign planning.

Jun 2022–Sep 2022

Shanghai, China

Designed 7 global communication assets across 3 projects and a 29-page user manual for Philips’ market analysis software, translating complex product information into accessible user-facing content.

Raylan Zhou